Reduce PDF size using ghostscript

Make sure ghostscript is installed:
sudo apt-get install ghostscript

Syntax: 
[
 gs -sDEVICE=pdfwrite -dCompatibilityLevel=1.4 -dPDFSETTINGS=/screen -dNOPAUSE -dQUIET -dBATCH -sOutputFile=output.pdf input.pdf
]

-dPDFSETTINGS=/screen   (screen-view-only quality, 72 dpi images)
-dPDFSETTINGS=/ebook    (low quality, 150 dpi images)
-dPDFSETTINGS=/printer  (high quality, 300 dpi images)
-dPDFSETTINGS=/prepress (high quality, color preserving, 300 dpi imgs)